TEARAPY : Brand identity
TEARAPY - a place where tasteful tea favors and intercontinental herbal therapy intersect. We meticulously craft globally-inspired therapeutic tea blends, infusing each box with aromatic scents and narratives of healing traditions. Our commitment lies in championing naturalness, health, and cultural connections through a diverse array of flavors, enticing you to take on a journey with every sip.
LOGO
The two dots sunset symbolizes the end of a day, a time for relaxation and reflection - a perfect time for tea.
The three ripples aim to evoke a sense of tranquility and harmony, reflecting the soothing effects of TEARAPY and its long-term benefits.
The idea of using such a simple art of only three arcs and two dots tries to convey simplicity, purity, and balance, mirroring the naturalness and health-promoting aspects of the brand.
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Tie Guan Yin Oolong Tea
CHINA
ORIGIN
Oolong tea provide a balanced experience betweenthe freshness of green tea and the richness ofblack tea.
This tea offers a floral and creamysensation, with a lingering sweetness.
BENEFITS
Immune Support - The antioxidants in this tea maycontribute to overall immune system support, helping the body defend against infectionsand illnesses. Heart Health - Regular consumption of this tea maybe associated with improved heart health.
TRADITION
Traditional preparationTie Guan Yin Oolong tea involves selecting highquality, tightly rolled leaves.Pour the tea into small cups and savor slowly,appreciating the aroma before each sip.Create a quiet and peaceful environment tonfullyappreciate the tea. The drinking often involves asense of mindfulness and relaxation.
ORIGIN
Assam tea including black tea, green teaand blands. known for its robust malty flavor,the Assam leaves are made of Camellia sinesis var.The spices of this tea includes a mix of spicessuch as cardamon, cinamon, cloves and sometimesblack papper.
INDIA
BENEFITS
Improved Mental Alerthness - Assam tea contains caffeine, providing a moderate energy boost that can enhance mental alerthness and concentration.
Dental Health - may contribute to better oralhealth by reducing the growth of bacteria that can lead to cavities and gum disease.
ASSAM TEA
TRADITION
Assam tea, deeply rooted in the rich tradition of the Assam region in India, has a history dating back centuries. Renowned for its bold and robust flavor,
Assam tea is primarily cultivated in the lowlands of the Brahmaputra Valley.
SKETCHING PROCESS
FINAL DESIGN
GENMACHIA TEA
JAPAN
ORIGIN
Green tea with roasted brown rice resultsA toasty and nutty sensaion.
It’s a comforting tea with a unique flavor profile that appeals to those seeking warmth and depth.
TRADITION
To prepare this tea traditionally, start eith quality sencha or bancha green tea leaves. Add roasted brown rice, which contributes a nutty flavor and hint of popcorn aroma. The resulting infusion has a light green color with a toasty, comforting taste. Genmaaicha is often enjoyed during meals or as a daily beverage.
BENEFITS
Digestive health - The brown rice contains fiber that helps promote regular bowel movements and may contribute to a healthy digestive system.
Mood enhancement - The mild, soothing taste may have a positive impact on mood and relaxation.
